seo link building strategies by experienced persons
Seo link building strategies
For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.
Link signals
Before embarking on a link building effort, it's critical to understand the elements of a link used by the search engines as well as how those elements factor into the weighting of links in the algorithms. Search engines use links in many different ways. While we don't know all the link attributes measured by the engines, through analysis of patent applications, years of experience and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals, and many more, are considered by professional SEOs when measuring link value and a site's link profile.
Link building is one of the biggest SEO tasks. It can often be confusing and difficult to come up with ideas of how to get started. Let's explore a couple of different techniques for using Yahoo Search to help you find some juicy targets by looking at your competitor's links.
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be.
Get links from related sites
When building your site's authority on the web, you should always be striving to get links from sites that are in the same industry as you. Google tends to give more weight to links that are in the same industry, especially when the link is from a site that Google views as an authority (a Pagerank over 6).
Don't worry about only getting links from sites that are in your vertical, but if you have a choice between a link from a general blog and a blog that specializes in your industry, always go with the industry related site first!
Anatomy of a link
The most common analogy of a link is to liken it to a vote. If page A links to page B then page A is suggesting page B is a good page, page A likes page B. The only slight complication is the nofollow tag. In a nutshell the nofollow tag allows links to be added to a page that create a click-able link to another page without the link passing a vote. These are used for text link adverts for example where they will send traffic to another page without passing a vote.
I'm not going to go into any more detail on the nofollow tag here but I'd strongly advise reading the WikiPedia page for an in depth explanation. In short if you want to link from a page on your site to a page on another site without inferring any kind of endorsement use the nofollow tag.
Why links are important
Having established links are like votes it's not too hard to understand why links are important. Just like a politician wins an election by securing more votes than other candidates, web pages secure the first position in a search result by securing more votes than other pages. However, unlike a political election where all votes are equal, where search engines are concerned this isn't the case, and this is where most of the confusion arises.
Securing right kind of links
There are some people who will argue any link is worth having, they may be right. However, given that we now understand links don't all carry the same weight it should be clear that securing links that carry a lot of weight will have a much bigger impact on your web pages than links carrying little or no weight. So how can you secure links that carry weight? Simple, create something worth linking to! The problem is this isn't simple, it's hard. It requires thought, planning, research, creativity and hard work and because of this most people revert to link spam.
Your first step, however, should be to audit your inbound link profile using a tool like Majestic SEO or Open Site Explorer, with the goal of determining your existing inbound link profile anchor text distribution. Once you know your current anchor text distribution, you have two options for adjusting it: Delete or dilute. Essentially, you can engage in a link removal campaign, and/or build new links to dilute your overall inbound link profile, which will bring down the ratio of all offending anchor texts. I recommend a two-pronged approach for maximum benefit, in which you execute both strategies simultaneously.
Once you realize that you’re up against a mathematical algorithm, it stands to reason that gathering intelligence and engaging in some strategic addition and subtraction is all you really need to recover from Google Penguin. If the penguin hasn’t released you from its clutches yet, don’t give up; positive energy in will yield positive results. Good luck!
For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.
Link signals
Before embarking on a link building effort, it's critical to understand the elements of a link used by the search engines as well as how those elements factor into the weighting of links in the algorithms. Search engines use links in many different ways. While we don't know all the link attributes measured by the engines, through analysis of patent applications, years of experience and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals, and many more, are considered by professional SEOs when measuring link value and a site's link profile.
Link building is one of the biggest SEO tasks. It can often be confusing and difficult to come up with ideas of how to get started. Let's explore a couple of different techniques for using Yahoo Search to help you find some juicy targets by looking at your competitor's links.
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be.
Get links from related sites
When building your site's authority on the web, you should always be striving to get links from sites that are in the same industry as you. Google tends to give more weight to links that are in the same industry, especially when the link is from a site that Google views as an authority (a Pagerank over 6).
Don't worry about only getting links from sites that are in your vertical, but if you have a choice between a link from a general blog and a blog that specializes in your industry, always go with the industry related site first!
Anatomy of a link
The most common analogy of a link is to liken it to a vote. If page A links to page B then page A is suggesting page B is a good page, page A likes page B. The only slight complication is the nofollow tag. In a nutshell the nofollow tag allows links to be added to a page that create a click-able link to another page without the link passing a vote. These are used for text link adverts for example where they will send traffic to another page without passing a vote.
I'm not going to go into any more detail on the nofollow tag here but I'd strongly advise reading the WikiPedia page for an in depth explanation. In short if you want to link from a page on your site to a page on another site without inferring any kind of endorsement use the nofollow tag.
Why links are important
Having established links are like votes it's not too hard to understand why links are important. Just like a politician wins an election by securing more votes than other candidates, web pages secure the first position in a search result by securing more votes than other pages. However, unlike a political election where all votes are equal, where search engines are concerned this isn't the case, and this is where most of the confusion arises.
Securing right kind of links
There are some people who will argue any link is worth having, they may be right. However, given that we now understand links don't all carry the same weight it should be clear that securing links that carry a lot of weight will have a much bigger impact on your web pages than links carrying little or no weight. So how can you secure links that carry weight? Simple, create something worth linking to! The problem is this isn't simple, it's hard. It requires thought, planning, research, creativity and hard work and because of this most people revert to link spam.
Your first step, however, should be to audit your inbound link profile using a tool like Majestic SEO or Open Site Explorer, with the goal of determining your existing inbound link profile anchor text distribution. Once you know your current anchor text distribution, you have two options for adjusting it: Delete or dilute. Essentially, you can engage in a link removal campaign, and/or build new links to dilute your overall inbound link profile, which will bring down the ratio of all offending anchor texts. I recommend a two-pronged approach for maximum benefit, in which you execute both strategies simultaneously.
Once you realize that you’re up against a mathematical algorithm, it stands to reason that gathering intelligence and engaging in some strategic addition and subtraction is all you really need to recover from Google Penguin. If the penguin hasn’t released you from its clutches yet, don’t give up; positive energy in will yield positive results. Good luck!